According to researcher Dr. Candace Pert (Molecules of Emotion), our emotional experiences are stored in the body at feeling-specific neurotransmitter sites and can be re-keyed to create different emotions than those feelings to which we have previously been addicted. Since the brain registers an imagined experience similar to a real experience, we can re-generate emotional memory to create neuro-pathways for new endings to old stories. All the while, factual memory remains stable. Finally, during the RIM process, clients integrate a new felt body-experience that translates to automatic or reflexive behavioral, physical, and psychological changes.